Case: Company announcement

In the Cloud era, almost all scale of the companies ranging from the Startups, mid-size, or enterprise are using Cloud with the catalyst factor of the COVID19 outbreak as the employee shift to work from home. …


The pandemic situation takes longer than a year and I would like to send all of people out there respect for continuing to work remotely from home. Frankly, most of the Tech-savvy companies are able to survive through COVID19 because of cloud adoption rate in their organization, introducing employee with a change in workstyle nature when people starts to get used to work with cloud applications way earlier before COVID-19 hits. Obviously the pandemic is accelerating the migration to Cloud and trigger the company to utilize more features they have been neglected. For example, I’ve heard the story from my…


From the previous article, I touched about the core responsibility and traits of what good PM (product manager) should be. In this article, it’s interesting to share how many positions that the PM should handle to ensure he/she can lead the product successful. Again, to determine a successful mission for PM is to deliver the value to the target customer and ability to fulfill the business objective e.g. generate revenue, increase % profit margin, or acquire user base.

In this context, I’m surely you noticed from the title it is related to performing the PM position at the company, not…


Hello to all of you, I’ve written several articles about the process, framework, or techniques about creating innovation with a few drops of my experiences previously. The most important driver to make a real progress using those strategy forward is “PEOPLE” in your team, in your startup,OR in your organization!! This article is to share my experience and important elements considering to build and manage a team.

In this context, it is related to manage an ad-hoc team in B2B organization to drive a new business seed to the market with a given timeframe and budget. …


Thank you for your kind words. I felt some companies have "product manager role" but those people might perform as "project manager" - don't utilize the expertise of UX designer or engineer lead in decision making in the early phase of product discovery process.

Afterall, product manager is tough & challenging but amazing role as well, right? :)


Over 10 years, the companies are gradually change to conduct business from waterfall to agile method and the important crucial role to be a captain of the team is “PM”. Let’s just be clear from the starting point that using PM in this article refers to “product manager” not a project manager. The differences is project manager is ensure everyone is able to deliver the output within the deadlines while product manager focuses on the meaningful outcome which is to deliver the value to customer and satisfies the business objective side for the company.

Remember….a good product manager is capable…


Hello everyone, I hope you enjoy the weekend. Today I will not introduce any framework or strategy but I am going to provide you with casual, yet crucial topic, related to directing and leading the team in particular for Startup life….that is

How the role of the founder looks like at each stage of Startup?

Often time we are focused to talk about the action or process for startup to manage how to find product-market fit and make sure that the burn rate is not risky for your startup’s survival. Ensure how to attract the investors, VCs with traction and…


Today I would like to introduce some technique I read from the book “INSPIRED — How to create Tech product that customers love” by Marty Cagan. As he has tremendous experience with product teams, his book elaborate not only the theory and technique side but also pointed out the challenge when you applied it in reality.

https://svpg.com/our-books/

Let’s hear his viewpoint (related to my previous article about “How do we find PMF — product market fit?.) how de defines PMF.

“Product/market fit shows up in terms of happier customers, lower churn rates, shortened sales cycles and rapid organize growth”

Wowwww, that’s…


I’ve got an idea, a high passion, and I’m ready to launch it to the market! GREATTTTT!
but hold on a second, have your service got PMF?
What is PMF? !?<$_)@#*&~+”:

PMF is an abbreviation of 「Product Market Fit」, a well-known jargon among start ups, yet many of them are scared of… because majority fail to achieve it , to be precise— they couldn’t find it in time before running out of money or passion.

Product market fit is the point when you realize that your service/product could solve the pain and deliver a value to your prospect which turn…


As the title stated, we are still focused on “Design thinking” framework connecting from the previous article where I provide the concept of first two stage; Empathize and Define. For this article, we will wrap up with the remaining 3 stages; Ideate, Prototype, and Test with an example of how to achieve it.

In the “Empathize stage”, you’ve conducted some research for deep understanding of your target customer, the pain, the ideal situation. After that, you continued on “Define stage” which is when you are able to specifically describe the precise problem statement of Who, What, and Why you are…

Sai Rintira

Business development at HENNGE K.K.,Japan / Former Logistics senior specialist at Toyota APAC HQ, Thailand / Cafe-exploring and illustration is my hobby.

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